Experiential Marketing- New Idea?

Larry Kulchawik...An international trade show marketing veteran who published two books- "Trade Shows from One Country to the Next" - a review of doing trade shows in 45 different countries, and The Invisible Industry-the history of trade shows in the USA. Available on Amazon Books. Earning a degree in design at SIU, studying under Buckminster Fuller, Larry started his career as a trade show exhibit designer. While working at three of the the top US exhibit design and production companies he specialized in international trade show marketing. Larry served as President of EDPA (Exhibit Designer & Producers Association-USA) and IFES (International Federation of Exposition Services-World). At this stage of his life, Larry serves as a consultant. He is a strong advocate of education within the expo industry. Larry recently created an RFP Template for International Exhibit Requests. the template is in English with 150 key industry words translated in 12 languages. It's not what you say, but what you mean that matters. See a sample on his website. Check out the website at www.larrykulchawik.com View all posts by Larry Kulchawik